Historic Significance
Meramec Caverns is a cave network and tourist attraction located on Route 66 near Stanton, Missouri. In 1933, amateur spelunker Lester Dill purchased the caverns and began to provide tours. To market the tours, he began offering to paint nearby farmers’ barns for free if the owners would allow him to advertise the Meramec Caverns on them. Barn advertisements began to crop up along Route 66, the National Road and other thoroughfares. Millions of motorists traveled these highways, making the barns ideal billboards. Dill and his employee, Jim Gauer, painted close to 400 barns in 14 states, including a number in Illinois.
(Meramec Caverns Barn near Edwardsville, Illinois. Credit: Scott Evers)